Explore the Impact of Retail Digital Signage by using Sharp / NEC M Series Large Format Displays

Explore the Impact of Retail Digital Signage by using Sharp / NEC M Series Large Format Displays

In today's competitive retail landscape, businesses are constantly searching for innovative ways to attract customers and increase sales. One such method that has gained significant attention is the use of retail digital signage. These eye-catching displays not only enhance the in-store experience but also have the potential to drive sales. In this blog post, we will explore the impact of retail digital signage on store sales and how the Sharp / NEC M Series can help businesses present their brand image in the best possible way to increase their return on investment (ROI).

What is Retail Digital Signage?

Retail digital signage refers to the use of digital displays, such as LCD or LED screens, in retail environments to deliver dynamic and engaging content. These displays can be strategically placed throughout the store to capture the attention of shoppers and promote products, offers, or brand messages.

Unlike traditional static signage, digital signage allows retailers to easily update and customise content in real-time, making it a versatile and effective marketing tool. Engaging digital signage content displayed on high-quality large format displays (or LFD's) also helps to build brand awareness and create a positive brand image in the minds of customers throughout their in-store retail experience. 

How can Retail Digital Signage Improve Store Sales?

Retailers are constantly looking for innovative ways to attract customers and boost sales. One effective strategy is the use of digital signage. By incorporating Sharp / NEC M Series Large Format Displays into their stores, retailers can significantly increase the effectiveness of their retail digital signage and drive more sales. We've got the stats to back it up too!

Increased Customer Engagement: Digital signage can increase customer engagement by up to 59%. (Source: Mood Media)

Improved Recall and Retention: Digital displays have been shown to improve message recall rates by 83%. (Source: SmallBizGenius) and People retain 55% more information from video content than text. (Source: Insivia)

Influence on Purchase Decisions: 80% of shoppers believe that digital signage can change what they buy because of its dynamic and eye-catching nature. (Source: Retail Customer Experience)

Benefit from a Sales Uplift: Using digital signage can lead to an average sales increase of 31.8%. (Source: Digital Signage Today)

Faster Decision-Making: Digital signage can reduce perceived wait time at checkout by up to 35%. (Source: West Virginia University)

Promotion Effectiveness: Using digital displays for promotions can increase sales of promoted items by up to 33%. (Source: Dynamic Experiences Group)

Adaptable Messaging: 74% of customers say they have a better shopping experience when retailers provide digital signage that is relevant to their interests. (Source: Infosys)

Upselling Opportunities: Digital screens in quick-service restaurants can boost the average transaction size by 29.5%. (Source: Mood Media)

Brand Recall: 68% of customers are more likely to remember a digital advertisement compared to static content. (Source: Digital Signage Today)

Interactive Impact: Interactive displays can increase engagement by 70%, offering customers a more personalized and immersive experience. (Source: Retail Customer Experience)

These statistics demonstrate how the strategic implementation of digital signage in retail stores can lead to increased customer engagement, improved recall, higher sales, and enhanced overall shopping experiences. 

What makes Sharp / NEC M Series Large Format Displays stand out?

Pictured - Sharp / NEC MultiSync M751 LCD 75" Message LFD

Sharp / NEC M Series Large Format Displays such as the Sharp / NEC MultiSync® M751 LCD 75" Message Large Format Display are specifically designed for commercial use, making them ideal for retail environments. These displays offer exceptional image quality, vibrant colors, and high brightness, ensuring that your digital signage content grabs the attention of customers.

The Sharp / NEC M Series of Large Format Displays (or LFD's), have several key features that make them the perfect choice for use as Retail Digital Signage: 

  • Unhindered readability – no reflections from windows or other light sources means no disruption to the visibility of signage content or meeting room presentation
  • Enhanced imaging performance – advanced settings of all relevant visual parameters allow full control of brightness, colour, gamma and uniformity via the SpectraView Engine for precise, natural images.
  • Secure remote management – control your devices remotely and securely using NEC NaviSet Administrator 2; proactively manage maintenance requirements saving time and resources
  • Mission-critical 24/7 ready operation – the meticulous selection of industrial-grade components and careful design focused on demanding usage scenarios accompany an impressive and continuous viewer experience.
  • Future Ready Connectivity – featuring multiple industry standard digital and analogue signal inputs for flexible integration into AV infrastructures.

How do Sharp / NEC M Series Large Format Displays enhance the effectiveness of retail digital signage?

Captivating Visuals: With their superior image quality, Sharp / NEC M Series Large Format Displays make your digital signage content visually appealing. This helps to engage customers and create a memorable shopping experience.

Increased Visibility: The high brightness of these displays ensures that your digital signage is easily visible even in brightly lit store environments. This means that your messages and promotions will reach a wider audience. By capturing customers' attention and effectively promoting your products or services, Sharp / NEC M Series Large Format Displays can drive impulse purchases, in-store promotions, and increase overall sales.

Versatile Display Options: Sharp / NEC M Series Large Format Displays come in various sizes (32", 43”, 49”, 55”, 65" and 75”) and orientations (landscape or portrait), allowing you to choose the best option for your store layout. Whether you need a large video wall or a single display, these versatile displays can accommodate your requirements.

Remote Management: These displays offer remote management capabilities via NaViSet Administrator 2, allowing you to easily update and control your digital signage displays from a central location. Get reporting on display status and health as well as control and manage settings for all displays via one central location! This saves time and effort, ensuring that your digital signage is always up to date and working hard with minimal downtime.

Cost-Effective Solution: Investing in Sharp / NEC M Series Large Format Displays is a cost-effective solution for retailers. These displays have a long lifespan being specifically designed for running 24/7, low maintenance requirements, and energy-efficient features such as ambient light sensors, resulting in reduced operational costs and longer lasting displays. 


Incorporating the Sharp / NEC MultiSync® M751 LCD 75" Message Large Format Display into your retail digital signage strategy can significantly enhance the effectiveness of your displays and drive store sales. With their captivating visuals, increased visibility, versatile display options, and remote management capabilities, these displays offer a powerful solution for retailers looking to attract customers and boost their bottom line.

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